The Shed is a cultural center in Hudson Yards, Manhattan, New York City. Opened on April 5, 2019, the Shed commissions, produces, and presents a wide range of activities in performing arts, visual arts, and pop culture.
Photography by Iwan Baan
A custom digital signage system designed and engineered for a 21st-century cultural hub. The digital displays at The Shed — 81 screens spanning 9 floors and 200,000 square feet — are a cornerstone of its visitor experience and require a system as flexible and unique as the building itself. Rare Volume designed and produced more than 15 dynamic content templates, all automatically deployed according to each day’s unique schedule through a custom digital signage system.
Custom signage software combines real-time and near-time graphics, and is fully integrated with the Shed’s website content management system. Intelligent scheduling and rendering algorithms allow the network of displays to deliver location and schedule-aware content throughout the building.
Montage
The motion graphics package delivers a range of media and messaging across the network of displays — mission-driven interstitials, program marketing, realtime notifications, near-time-rendered graphic overlays for live action videos, and emergency alerts.
Immersive Directions — playful directional templates used to guide visitors throughout the building.
Clients & Partners: The Shed, Intersection, Other Means, Linked by Air.